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Make SEO Simple Again

May 3, 2021

"Moving to Melbourne was quite possible the best thing I could ever do."

Nik Ranger is a Technical SEO Specialist at StudioHawk. She is no stranger to site migrations and Semrush webinars.

Like many of us in Search, the pathway is often not linear and from a civil engineering graduate position, her internal question of...


Apr 23, 2021

"If you're talented and do the work it should be enough."

As many of us who find their way into the profession of digital search, Amanda's story is similar. As someone who enjoyed band, drawing, psychology and excelled at mathematics and physics in high school, she started off in engineering before moving into...


Apr 18, 2021

Being a freelance content writer is a hard gig. Being a freelance content writer based in Nigeria is even harder.

But Chima has forged a path - it took her 2 years to do so, and in this episode, she shares how she did it and the challenges (both internal and external) she has overcome.

From imposter syndrome, white...


Apr 11, 2021

Unless you're in Melbourne or Australia, you probably won't know Peter Macinkovic. He's not on the speaker circuit but rather, one of the unknown SEOs who GSD for their clients.

With JB HIFI as one of the clients he looks after at Innovate Online, this conversation will leave no doubt that Peter knows his sh*t.

This was...


Apr 4, 2021

Moz Whiteboard Friday presenter Niki Mosier joins us today to share how she got started in SEO. With 10 to 15 years of experience under her belt, Niki shares her journey from "back in the day" of keyword stuffing to what she specialises in now - technical SEO and local SEO.

And since our recording, Niki has a new...